Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Post Office Studios is the way it approaches storytelling.
Not by committing to a single medium, but by finding the medium that best serves the idea.
And that matters, especially now. Because creatives often become known for one skill, one format, or one platform. Over time, the medium can become more important than the message.
What Aditya and the team remind us is that great ideas don't belong to a particular discipline. Sometimes they become films. Sometimes they become motion. Sometimes they become immersive experiences. The question isn't what you're making. It's what the story needs.
The result is work that feels unconstrained by format. Work that embraces technology, craft, and experimentation without losing sight of the human experience at its core.
And that's why this conversation matters. Because creatives need to hear from people who understand that mastering a medium is valuable, but knowing when to move beyond it is what keeps creative practice alive.
And that's why this feels like the kind of conversation that belongs with Aditya Tawde, at Post Office Studios.
- orange chowk.
We built this because creatives need a room like this.If Post Office Studios believes that too, let's figure out what doing this together looks like.
We want that to be with Aditya Tawde, at Post Office Studios, with a curated room of creatives and designers from the community.
The question on the table: How do you know when a story needs a new medium? No stage. No script. Just the room.